The name Pulse was founded on the premise of an old musical genre of the 90’s called trip-hop. As the rhythmic throbbing beat pulses behind the background, the whole concept and narrative of the brand started falling into place. The hauntingly dark and private mood of the song had drawn the founders to build the style around it. From how the brand looks, behave and even dictates the line of cakes Pulse offers.
Desserts are very personal. We crave for it when we are blissful or in love, and we also have it when we are feeling melancholic and lonely. It’s rooted in emotions, and that’s what makes us alive, like a beating PULSE. We wanted people to be in that personal space where they foster their relationships with desserts. The aim is to nurture than to spoil, to indulge and yet to restrain, to strike a balance like all things in life.
Pulse founders are all chefs in training but eventually branched out to their corresponding expertise later on. A pastry chef who builds and layers the flavour of the cake and meticulously decorates it. Finally, the storyteller ties it all together and present the cake. The team is whipped to stiff peaks to produce playful ideas of desserts, from original creations like Salted Egg Yolk Cream Puffs, Thematic Croquembouche, meticulous Showpieces and Cake Personas. The aim is to provide a different view of pastries and demonstrate a more profound understanding of the taste ‘sweet’.